Happy Customers: Why Garages And Vehicle Dealerships Should Sell Spare Car Keys
In the garage services sector, customer satisfaction is the key to business success and profitability. While the focus often revolves around providing efficient repairs and maintenance, spare car keys are often overlooked as a valuable source of income and a vital service for increasing footfall to the forecourt.
In this article, we’ll explain why garages and vehicle dealerships should offer spare car keys as part of their service.
Increase Revenues
With more than 33 million cars on the UK’s roads, all of which require regular servicing or repairs, the automotive industry is a goldmine for garages and vehicle dealerships. But with more than 42,000 motor vehicle maintenance and repair businesses in the country, it is important not to take customers for granted but to expand the range of services on offer to increase trade and revenues. By selling spare car keys, garages can diversify their income streams and tap into new customer markets, while increasing the opportunity to cross-sell additional products and services.
Enhance Convenience For Customers
Car owners are invariably busy people, so they have to arrange for their vehicle to be serviced or repaired at a convenient time to fit into work schedules or social routines. What is highly frustrating is to have to take their car to a specialist auto locksmith to obtain spare keys for their vehicles. Therefore, by becoming a one-stop shop for car owners, your business will earn a reputation for convenience and efficiency that will encourage brand loyalty and cement your position in the local automotive market. Offering spare key services when customers visit for other reasons will reduce the chances of more serious problems later, such as their main keys becoming lost or faulty, and will strengthen your customers’ relationship with your business.
Improve Customer Satisfaction
As in all walks of life, a minority of unscrupulous garages can tarnish the reputation of the industry as a whole, so it is important to go the extra mile to deliver outstanding customer service from the moment that a vehicle owner approaches your business. Savvy customers will always look for signs of impeccable service, so providing spare car keys can be a valuable way to showcase your commitment to meeting all of their needs. Excellent customer service leaves a lasting impression, fostering trust and loyalty among your clientele and increasing the quality of customer recommendations.
Gain A Competitive Advantage
In a competitive automotive landscape, setting your business apart from its rivals is crucial. Customers are always more likely to be attracted to a business that offers a multitude of services and is, therefore, more convenient, so garages and vehicle dealerships that provide spare keys gain a distinct edge over their competitors who don’t provide this option. Spare car keys become a unique selling point, drawing in customers who don’t have the time to travel to different locations for all their automotive needs.
Find Out More
At Advanced Keys, we supply a comprehensive range of spare car keys for garages and dealerships looking to expand their portfolio of services. To find out more, please browse our website and get in touch to chat to our expert staff.
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