4 Ways An Automotive Locksmith Can Gain More Customers

An automotive locksmith can use various offline and online marketing channels to reach new customers. In this article, we’ll explore four straightforward and cost-effective channels you can use to drive more customers to your business, whether you’re an established garage or an independent start-up.

1. Social Media

B2C automotive locksmiths can use social media platforms, such as Facebook and Instagram, to reach new customers and expand awareness of their business. By creating informative and engaging content, automotive locksmiths can broaden their market and increase their searchability on Google at the same time. Additionally, automotive locksmiths can use paid social media advertising and organic search to promote special offers and flash discounts for various services.

2. Improve The Business Website

A well-designed and informative website is the cornerstone of your digital sales and marketing strategy, which can help an automotive locksmith attract new customers through local searches on Google – as well as referrals from current customers. Prospective customers will be able to learn about the services offered by your business, make bookings online, and get a sense of the business’s professionalism through case studies, image galleries, and reviews.

You don’t have to break the bank to build a business website. A good subscription service, such as Squarespace or HubSpot, allows you to get a professional-looking site online in a matter of hours, for the cost of a modest monthly subscription, and it’s easy to expand and update your content whenever you need to.

3. Encourage Online Reviews And Testimonials

Online reviews and testimonials are irreplaceable tools for building trust and credibility for your automotive car locksmith business, to the extent that a locksmith without a portfolio of independent reviews is unlikely to gain many new customers online. To get started, ask your satisfied customers to leave a review on your Google Business listing, on your Facebook page, on LinkedIn (if you offer a B2B service) or on popular review websites such as Trustpilot.

4. Local Print Advertising

Despite the prevalence of online advertising, never underestimate the value of local print publications for people looking for automotive businesses in their vicinity – including locksmith car key services.Local free newspapers and magazines can be a great way to reach out to potential customers in your area – as can premium car publications like Auto Trader if you have a larger budget and want to reach a wider audience. You can place paid ads in these publications or sometimes write guest articles or paid ‘advertorials’ about your services (such as tips on how to choose the right locksmith) for them. Make sure to include your contact information so that people can reach out to you if they need more information.

Find Out More

At Advanced Keys, we offer a range of car key programming and support services for automotive locksmiths. To find out more about how we can help you expand your business, please click here to contact us today.

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